Case Study: Clarins France boosts review volume and conversion with Bazaarvoice Sampling

Clarins France boosts reviews 91% in 36 days with Bazaarvoice

Clarins France, a luxury beauty company, faced the challenge of generating fresh and trustworthy customer reviews to improve the online sales performance of its key anti-aging products. To address this, they partnered with Bazaarvoice and utilized its Sampling service to boost review volume and content quality.

The solution from Bazaarvoice involved sending product samples to a targeted French consumer community in exchange for feedback. This campaign generated 138 new reviews in just 36 days, with a 91% response rate from recipients. The results included rich, detailed reviews and a measurable 111% increase in conversion rates among site visitors who read reviews, confirming the success of the initiative for Bazaarvoice's client.

Clarins France

Marie Renouard

Digital Director