Case Study: Chico's achieves over 200% increase in order conversion with Bazaarvoice Conversations

Chico’s Achieves Over 200% Increase In Conversion With Bazaarvoice Conversations Across Three Brand Websites

Chico’s FAS, a U.S. women’s specialty retailer operating Chico’s, White House | Black Market and Soma Intimates, set out to improve online conversion rates and deepen customer loyalty across its three brand sites. Facing the challenge of turning site visits into orders, the company sought ways to leverage customer content and reward top customers for engaging with products online.

Chico’s implemented Bazaarvoice Conversations across all three brands (April 2011) and integrated ratings, reviews and Q&A into its White House | Black Market loyalty program (Preferred Black Book) with an “Insider” badge for reviewers. The result: White House | Black Market shoppers who engaged with user-generated content drove over a 200% increase in order conversion (with >300% lift in revenue per visitor and >250% increase in average order value), strong conversion gains for Chico’s and Soma, and an additional >5% revenue boost from the loyalty promotion.

Chico's

Jenn McClain

Vice President of E-Commerce Marketing, Chico's FAS