Case Study: Castrol achieves 92.3% more visible reviews across 40 retail sites with Bazaarvoice

Castrol lifts visible customer reviews by 92.3% with Bazaarvoice

Castrol, a world-leading manufacturer of lubricants, faced a challenge with its online sales through third-party retailers. A large collection of authentic customer reviews was trapped in a legacy system, leaving product pages on sites like Walmart and AutoZone bare and failing to reassure shoppers. This was a critical issue as these retailers represent a key sales channel for Castrol.

To solve this, Castrol partnered with Bazaarvoice to migrate the historical reviews out of the archive. Bazaarvoice helped recover the data and used product grouping to syndicate the reviews across 40 retail websites. This solution increased Castrol's visible review volume by 92.3%, provided review coverage for 820 products, and significantly improved the products' rankings in retail search results, making them easier for customers to find and buy.

Castrol