Case Study: Burt's Bees achieves strong cosmetics launch success with Bazaarvoice

Burt's Bees drives 94% review submission in 2 weeks with Bazaarvoice

Burt's Bees, a leading provider of natural health and beauty care products, faced the challenge of successfully launching its first-ever cosmetics line to address growing consumer demand for all-natural products. To fuel this major brand extension, they partnered with Bazaarvoice and leveraged its user-generated content (UGC) solutions, including Sampling and Retail Syndication.

Bazaarvoice's solution involved a targeted sampling program to collect pre-launch reviews. This yielded over 300 reviews with a 4.48 average star rating within weeks. These reviews were syndicated to 15 key retailers, driving retail channel success. The UGC also provided insights to improve their website, leading to a 16% conversion lift and a 20% increase in revenue per visitor for shoppers who engaged with reviews.

Burt's Bees