Case Study: Texas Peak Group achieves 52% conversion uplift with Bazaarvoice

Brooks Running Australia boosts conversion by 52%

Texas Peak Group, the Australian distributor of Brooks Running, needed to adapt to a surge in running-shoe demand during the pandemic and help shoppers make confident online buying decisions. The team also wanted to sustain interest after the initial boom and improve conversion across its e-commerce channels, which led them to work with Bazaarvoice and its Ratings & Reviews solution.

Bazaarvoice helped Texas Peak Group deploy Ratings & Reviews, syndicate reviews to retail partners, and use sweepstakes and loyalty features to encourage more customer feedback. The results included a 52% uplift in conversion rates among shoppers who engaged with reviews, a 48% increase in revenue per visitor, and a 10% lift in organic reach, while Texas Peak Group also collected 20,000 native reviews and syndicated another 100,000.

Texas Peak Group

Mark Nair

E-commerce and Digital Marketing Specialist