Case Study: Boux Avenue boosts fashion shopping confidence with Bazaarvoice visual UGC and reviews

Boux Avenue drives 1.3 million visual content views with Bazaarvoice

Boux Avenue, a UK-based retailer of luxury lingerie and sleepwear, faced the challenge of enhancing its online shopping experience by showing products on a diverse range of real body shapes rather than just professional models. To accomplish this, they turned to the vendor Bazaarvoice and implemented its Curations solution to gather and display authentic visual content from their customers.

The solution from Bazaarvoice enabled Boux Avenue to collect and showcase over 1,000 customer images, which garnered 1.3 million unique views. This visual content helped shoppers visualize products and led to the Curations platform generating additional revenue weekly. Furthermore, by also using Bazaarvoice Ratings & Reviews, the company collected nearly 15,000 reviews with an average 4.6-star rating, providing valuable insights used across their business.

Boux Avenue