Case Study: BodyGuardz achieves 646% increase in review volume and 121% higher conversion with Bazaarvoice Conversations

Bazaarvoice Reviews Go Beyond the Website to Deliver Business for Bodyguardz

BodyGuardz, founded in 2002, makes premium mobile-device protection products and had long relied on customer reviews as a key driver of trust and growth. Their challenge was that reviews were confined to BodyGuardz’s own site, limiting reach at the point of purchase and constraining support for retail partners and broader marketing efforts.

Using Bazaarvoice Conversations to syndicate reviews to retailers and incorporate them across marketing channels—combined with best practices like post‑interaction emails and promotional campaigns—BodyGuardz dramatically increased social proof and retailer support. Results included a 646% lift in review volume, a 121% lift in conversion for shoppers who interact with reviews, an 81% increase in revenue per visit from those shoppers, and stronger relationships with retail partners.

BodyGuardz

Whitney Pye

Vice President, Strategic Initiatives