Case Study: LG Electronics achieves on-demand product answers and increased conversions with Bazaarvoice

Bazaarvoice Helps LG Give Customers The Product Information They Need

LG Electronics USA faced a common retail challenge: empowered shoppers expect immediate, accurate product information and support both before and after purchase, whether they’re on LG.com or a retailer’s site. Making it easy for customers to ask questions, get answers, and surface issues back to product teams was crucial to improving purchase confidence and post‑sale satisfaction.

LG implemented Bazaarvoice Conversations and Connections to host Q&A across its site and partner retailers, allowing LG to answer consumer questions directly and share content both ways with retail partners. The program raised conversion rates and average order value for shoppers who engaged with Q&A, improved post‑purchase support, and provided actionable customer insights for product teams.

LG Electronics

Bob Buhowski

Digital Marketing Group, LG Electronics USA