Case Study: Maps.com achieves 8% conversion lift and 26% revenue-per-visit increase with Bazaarvoice Conversations

Bazaarvoice Conversations Shows Maps.Com The ROI Of Reviews

Maps.com, a leading provider of mapping products for business, education and consumers, wanted to move beyond the assumption that ratings and reviews influence purchases and instead quantify and track that impact. The challenge was to increase customer conversations and measure how user-generated content affected purchase behavior.

Maps.com implemented Bazaarvoice Conversations and used its Workbench analytics, plus review-driving tactics like a reviews sweepstakes and social sharing, to boost engagement and insights. As a result, about 60% of visitors interact with reviews, driving an 8% conversion lift and a 26% revenue lift per visit for those who engage; the sweepstakes produced a 200% increase in reviews, and social activity added 40 followers in 30 days with roughly 16 click-throughs per tweet.

Maps.com

Robert Burns

Marketing Director, Maps.com