Case Study: Bare Escentuals achieves 53% increase in sales per session with Bazaarvoice Conversations

Bare Escentuals Sends Sales Soaring with the Voice of the Customer

Bare Escentuals, a San Francisco–based health and beauty brand, wanted to turn customer feedback into a systematic driver of product, marketing and sales decisions. The challenge was to listen to customers across channels, build stronger relationships and use those insights to improve products and the overall customer experience.

Using Bazaarvoice Conversations to collect and syndicate reviews, Q&A and customer stories, Bare Escentuals created an omni‑channel community that informs product development and powers marketing. Results include a 53% increase in sales per session, 38% higher conversion and 11% higher average order value for North American visitors who engage with UGC (even larger lifts in the UK), a 7.5x traffic increase and double‑digit conversion growth for the “Most Wanted” page, email performance improvements (≈15% higher open rate, 14% higher AOV), and product improvements and strong launches such as READY Foundation performing 35% above forecast.

Bare Escentuals

Theresa Fung

eCommerce Content Specialist, Bare Escentuals