Case Study: Bacardi USA achieves a 20-position jump to Target Page 1 with Bazaarvoice Creators

Bacardi USA boosts Target visibility 20 spots and drives 6% add-to-cart with Bazaarvoice

Bacardi USA, a major spirits company, faced the challenge of standing out in a changing marketplace where traditional spirit consumption was plateauing. They needed to transform digital touchpoints into a magnet to build online inspiration that funnels shoppers toward physical shelves, especially during peak seasons. To capture this shift, they partnered with Bazaarvoice to develop a digital content and creator marketing strategy.

Working with Bazaarvoice Creators, Bacardi implemented a solution that embedded shoppable links within cocktail recipe videos from lifestyle and mixology creators. This strategy turned social media content into an interactive menu of purchase possibilities. The results proved highly successful, with Bazaarvoice helping Bacardi achieve a 20-spot jump to page one on Target.com, secure a 6% add-to-cart rate, and generate product buzz with an audience of over 260,000 users.

Bacardi USA