Case Study: Ashford.com achieves 137.5% increase in average daily reviews with Bazaarvoice Ratings & Reviews

Ashford.Com Seeks Out More Customer Reviews and Finds Them with Bazaarvoice

Ashford.com, a Brooklyn-based online retailer of luxury watches, depends on customer reviews to influence emotionally driven purchases where look and feel matter more than specs. Although the company had used Bazaarvoice Ratings & Reviews since 2010 and tried tactics like sweepstakes, it needed a consistent, scalable way to capture more high-quality customer feedback.

Following best practices learned at the Bazaarvoice Summit, Ashford launched a post‑purchase email program in June 2011 to invite recent buyers to submit reviews. Within two months average daily review volume jumped 137.5%, and the company plans to expand follow-up outreach to more past customers to further increase reviews and customer insights.

Ashford

Joel Katz

COO, Ashford.com