Case Study: Argos (UK retailer) boosts multichannel sales and conversion with Bazaarvoice Conversations

Argos - Customer Case Study

Argos, the UK multichannel retailer, needed to connect customer feedback across online, mobile, catalogue and in-store touchpoints so shoppers could make confident decisions when they couldn’t physically experience products. The challenge was to deliver a seamless, cross-channel experience that boosted cross-sales and provided actionable product insight for trading, supply and marketing teams.

Implementing Bazaarvoice Conversations let Argos aggregate 1.6 million pieces of customer content across channels and surface reviews and Q&A everywhere customers shop. Results included £4.36 in referral sales per “social alerts” email (generating 3,000–4,000 transactions weekly), a 50% conversion uplift for shoppers who interact with ratings and reviews, a 30% uplift from Q&A, and 36% higher click-through rates on emails containing reviews; reviews also became a KPI for product and inventory decisions, improving multichannel sales and the overall shopping experience.

Argos

Jim Bassett

eCommerce Operations Manager, Argos