Case Study: Argos boosts review volume and sales with Bazaarvoice Sampling

Argos boosts reviews by 20k with Bazaarvoice Sampling

Argos, a major UK digital retailer, faced the challenge of increasing sales across its large product catalog, which required suppliers to gather customer feedback more quickly to improve products and launch new ones successfully. To address this, Argos partnered with the vendor Bazaarvoice and utilized its Sampling program to accelerate the collection of product reviews.

The solution implemented by Bazaarvoice involved helping Argos partner with brands to provide product samples to a targeted community of testers in exchange for honest reviews. This resulted in over 20,000 reviews collected across 3,500 products. The program significantly increased review volume and quality, leading to higher conversion rates and providing suppliers with valuable insights for product innovation.

Argos