Case Study: Appliances Online achieves higher conversion and a better shopping experience with Bazaarvoice

Appliances Online uses Bazaarvoice to boost sales and improve the shopping experience

Appliances Online wanted to strengthen its customer experience and lift conversion by giving shoppers more confidence before buying online. The retailer uses Bazaarvoice and its review and user-generated content capabilities to help customers evaluate products across its site, especially for categories like appliances, TVs, and smart tech.

Bazaarvoice helped Appliances Online collect and syndicate reviews at scale, then display them on product, search, and category pages. The results were significant: Appliances Online gathered 304,000 syndicated reviews from 60+ brands and 83,000 native reviews, for 386,000 total reviews across its site. The retailer also reported higher clickthrough, conversion, and sales, and now uses reviews in marketing emails to further boost performance.

Appliances Online

Sven Lindell

Chief Marketing Officer