Case Study: VI Marketing and Branding achieves increased transparency and digital revenue with Basis Technologies

VI Marketing and Branding Amplifies Targeting Tactics with Basis

VI Marketing and Branding, a fully integrated marketing and branding firm in Oklahoma City, wanted to bring programmatic digital advertising in-house to increase transparency with clients and grow digital revenue after third-party DSP partners limited proactivity and accountability. They turned to Basis Technologies and its Basis platform to manage programmatic video, display and paid search internally.

Using Basis, VI gained transparent reporting, precise targeting, improved viewability and brand safety, higher video completion rates and lower CPAs, which encouraged clients to shift more budget to digital. Basis Technologies' solution also improved internal efficiency and morale—freeing ad operations to focus on strategy and optimizations and contributing to 19 new hires and 18 promotions across the agency.

VI Marketing and Branding

Renee Harriman

Vice President, Media