Case Study: Verdin achieves 140% site traffic growth and greater control with Basis Technologies

Verdin Marketing Leverages Basis to Increase their Clients’ CTRs and Website Traffic

Verdin Marketing turned to Basis Technologies to bring programmatic buying in-house, increase control and operational efficiency, and position the agency as an innovative partner. They implemented Basis’s platform—using the built-in DSP, workflow tools, and the Basis Universal Pixel—to make client budgets work harder and expand media options.

With Basis Technologies’ solution, Verdin performed hands-on optimizations, tested new partners and audiences, and accessed over 1,200 evergreen PMPs plus CTV, audio, and native inventory. The results included a 23% lift in CTR for their largest client, a 140% increase in site traffic without higher budgets, three new business wins, threefold spend expectations, and new upsell opportunities using proprietary audiences.

Verdin