Case Study: a major state university achieves 1,806 completed applications and a $149.42 CPA with Basis Technologies

University Surpasses Conversion and CPA Goals with Basis Technologies’ Powerful DMP Solutions

A major state university engaged Basis Technologies to boost undergraduate applications in the six weeks before the admissions deadline. The newly established marketing team faced challenges tracking lengthy application conversions and legal restrictions on targeting underage audiences while aiming for 900 completed applications with a CPA under $255.

Basis Technologies used its DMP and powerful targeting tools—leveraging the university’s CRM, retargeting, view-through conversions, and lookalike models—to reach prospective students aged 17–18 without violating age restrictions. Over a 6-week, $276,000 campaign, Basis Technologies drove 1,806 conversions (vs. a 900 goal) at a CPA of $149.42 (vs. a $255 target).