Case Study: a leading travel company achieves a 90% video completion rate (10% above KPI) with Basis Technologies

Travel Company Scales Video Advertising Success with Basis Technologies

A leading travel company faced the challenge of generating interest and awareness for a destination during travel bans and restricted mobility, needing to disperse a large budget in a short period while reaching as many unique users as possible without over-exposing them. They engaged Basis Technologies’ Media Services and algorithmic optimization to address this brief.

Basis Technologies curated a mix of connected TV, native video placements and full-episode player deals, leveraging its PMP library and algorithmic optimization to broaden reach and boost completion rates; the campaign delivered a 90% video completion rate, exceeding the client’s KPI by 10%.