Case Study: Search Optics achieves faster turnarounds and scalable campaign execution with Basis Technologies

Search optics is raising the Bar with Basis Technologies

Search Optics, a Detroit-area full-service marketing agency specializing in SEM, SEO, programmatic and analytics, faced fluctuating workloads and fast turnarounds—most notably a holiday spike that required extra temporary bandwidth—and needed solutions for currency conversion and product enhancements. They worked with Basis Technologies, leveraging Basis Technologies' platform and managed services to support campaign execution and operational needs.

Basis Technologies supplied a flexible managed-services team and platform features like bulk editing, universal search, and duplication of line items, enabling Search Optics to run several hundred campaigns per month and to absorb sudden volume increases without hiring temporary staff. The result was faster turnaround times, increased capacity and capabilities for clients, and greater confidence in campaign execution thanks to Basis Technologies' support.

Search Optics

Trevor McCalmont

Programmatic Team Lead