Case Study: a leading non-profit organization achieves $748,433 in donations (8,542 conversions) at $0.40 CPDR with Basis Technologies

Reaching People When it Matters Most to Drive Donations

a leading non-profit organization focused on improving the health of mothers and babies needed to raise brand awareness and inspire donations. Basis Technologies stepped in with its managed services and search strategy—an always-on national approach supplemented by event-specific local campaigns—to connect ads with people actively researching the cause.

Basis Technologies used its Google Premier Partner access, continuous measurement and real-time keyword optimizations to drive results, delivering 8,542 donation conversions and $748,433 in donation revenue at an effective $0.40 cost-per-dollar raised (CPDR), well under the $1 target while improving performance through ongoing reporting and insights.