Case Study: a leading quick-service restaurant achieves 8M+ impressions, nearly $800K revenue and 5,045 app installs with Basis Technologies

QSR Serves Their First-Ever Digital Media Campaign Across 37 Markets

A leading quick-service restaurant needed an ad tech partner to execute its first-ever digital media campaign across 37 designated marketing areas to drive online orders and app installs. They selected Basis Technologies for its combination of technology, performance focus and hands-on service, engaging Basis Technologies’ media strategy and activations team and leveraging Facebook and Instagram placements.

Basis Technologies built and ran the Facebook/Instagram campaign, providing analytics, spend optimization, measurement and creative guidance; the effort delivered 8M+ impressions, 46,194 clicks, 5,045 app installs, approximately $775,282 in revenue (nearly $800K) and an $11.56 return on investment, with a 0.57% CTR and $1.45 CPC.