Case Study: Praxis achieves broad trial awareness and strong CTV engagement with Basis Technologies' Next Level Private Marketplaces

Praxis - Customer Case Study

Praxis, a healthcare research organization running a Covid-19 clinical trial, needed to generate broad awareness and enroll participants despite very stringent eligibility criteria and a narrow participation window. They engaged Basis Technologies, using its managed services and platform deals (including access to premium Hulu inventory) and support from a customer success manager to build an efficient media strategy.

Basis Technologies implemented its Next Level Private Marketplaces and Algorithmic Optimization to reduce manual campaign tuning and expand reach into premium CTV and pre-roll inventory. The campaign delivered 24 million pre-roll impressions, 12 million CTV impressions, achieved a 92% CTV view completion rate and a 0.19% video click-through rate, enabling Praxis to efficiently reach a wide, relevant audience.

Praxis

Courtney Walczak

Media Planner & Buyer