Case Study: NRG Energy exceeds CPL benchmarks by 40% with Basis Technologies

NRG Energy Exceeds CPL Benchmarks by 40% with Basis Technologies

NRG Energy, a Fortune 500 company operating in the United States and Canada, needed to reevaluate its digital media partner strategy during the pandemic to build awareness and drive high-quality leads. NRG selected Basis Technologies to lead its digital media strategy and activation, leveraging Basis’s combination of software, media services, and business solutions.

Basis Technologies implemented a full-funnel approach with site-direct and programmatic buying across video, native display, search, and social, supported by $2MM in third-party research tools for audience and competitive insights and real-time reporting and analytics. Basis’s work exceeded client benchmarks by 40%, generated 340 high-quality leads, and achieved a cost-per-lead of $586.

NRG Energy