Case Study: a leading SaaS company achieves 4-point brand lift with Basis Technologies

Leading SaaS Company - Customer Case Study

a leading SaaS company turned to Basis Technologies to boost brand awareness and drive full-funnel performance. The advertiser engaged Basis Technologies' Media Strategy & Activation and Basis DSP, plus Media Sciences insights and a custom Datorama dashboard, to plan and activate a high-frequency omnichannel campaign across programmatic, CTV, pre-roll, social, and display.

Basis Technologies executed the campaign—leveraging CTV/pre-roll, Meta, LinkedIn, native display, LiveIntent, and PMPs—reaching 91.4 million people and delivering a 4-point lift in brand awareness (with gains in favorability and consideration). The effort produced a $4.68 eCPM (beating the $4.93 goal), drove 34% of display impressions via behavioral/contextual targeting, achieved a 97% CTV video completion rate and 73% pre-roll VCR, and produced strong social and LinkedIn performance (Meta CPLPV $1.77; LinkedIn CPLPV $27.40 with a 0.42% CTR among senior titles).