Case Study: a leading health and wellness company achieves 40% brand lift and 224% increase in website traffic with Basis Technologies

Leading Health and Wellness Company - Customer Case Study

a leading health and wellness company selling premium all‑in‑one vitamins for adults and kids faced a crowded, oversaturated category and needed an experienced digital media partner to launch its brand, drive awareness among health‑conscious, on‑the‑go women and moms, and deliver measurable ROAS while testing creative and formats. They engaged Basis Technologies and tapped Basis DSP along with Media Strategy & Activation to design a targeted launch strategy.

Basis Technologies executed a two‑phase campaign—an initial pure awareness launch followed by a full‑funnel mix across programmatic, search, social, video and native display (CTV, desktop, tablet, mobile), using CDI/BDI market analysis, Nielsen brand studies, and a long‑term audience segmentation framework to drive sales and repeat purchases. The effort delivered a 40% brand lift, 224% increase in site visits, a $2.00 ROAS and a 76% video completion rate, demonstrating clear impact on awareness and eCommerce performance.