Case Study: an independent advertising agency achieves automated planning-to-payment workflows and accurate billing with Basis Technologies

Independent Advertising Company - Customer Case Study

An independent advertising company was struggling to manage digital campaign data across Excel, their ad server, and accounting systems, which made monthly and quarterly reconciliation time-consuming and error-prone. Basis Technologies was engaged to help, using its platform and a complex API-level integration with FreeWheel to better connect digital media buying data with Strata billing and reconciliation.

Basis Technologies implemented an automated API integration that systematically transfers campaign data to FreeWheel and feeds billing/reconciliation actions into Strata, allowing IDs and spend data to flow across systems as a single source of truth. The solution reduced manual data entry, minimized financial risk, improved reporting granularity and holistic visibility across digital and traditional media, and saved the agency significant time so teams could focus on higher-value work.