Case Study: Fathom retains and grows digital media business with Basis Technologies

How BASIS Helped Fathom Retain and Grow Digital Business

Fathom is a full-service digital marketing agency specializing in paid media, SEO, and analytics that needed an ad tech partner to support sophisticated planning and buying. They engaged Basis Technologies for an integrated platform and competitive DSP with paid search and social reporting, greater reach and scale, and transparent pricing and reporting.

Basis Technologies delivered a platform with established DSP access, paid social and search integrations, a PMP library and vendor directory, plus holistic reporting and optimization controls. As a result, Fathom has been able to retain and grow its digital media business, increase client satisfaction, and meet campaign goals and KPIs, with leadership crediting Basis Technologies’ reach, agility, and transparency for improved client retention and growth.

Fathom

Tyler Alge

Director of Digital Strategy