Case Study: a leading woman's wellness company achieves $657,544 in revenue and 8,430 purchases with Basis Technologies

Health & Wellness Brand Generates Unprecedented Sales with Basis Technologies

a leading woman’s wellness company engaged Basis Technologies to address being new to digital media with low brand awareness, a highly niche audience and a high price-point product targeting women 45–65+. The client needed an expert media partner to reach the right audience at the right time and drive purchase conversions.

Basis Technologies implemented a data-driven, omnichannel full-funnel strategy—using podcasts, display, Search, Social, retargeting, cart-abandonment and contextual targeting—to build awareness, drive traffic and convert buyers. The campaign produced $657,544 in revenue, 8,430 purchases, 22,671,751 impressions, a ROAS of $1.32 and a CPA of $63.61.