Case Study: CBDeebly achieves 198% ROAS and advanced CBD targeting with Basis Technologies

CBDeebly Is Pioneering CBD Marketing

CBDeebly, a division of CleverFunnel that focuses on CBD marketing, needed a way to navigate a highly regulated, fast-changing ad landscape while improving audience targeting and campaign performance. They engaged Basis Technologies, leveraging Basis data targeting and analytics to find CBD-friendly niche audiences and support data-driven decision making.

Basis Technologies supplied CBD-friendly targeting options, analytics, and hands-on Success Managers that CBDeebly blended with its PDM framework and other data sources to identify audience clusters, optimize media KPIs like CPA, AOV and ROI, and guide product and messaging decisions. That partnership delivered measurable business impact—CBDeebly cites a 198% ROAS for one client as evidence of the value from Basis Technologies’ data and support.

CBDeebly

Chris Franks

Founder