Case Study: a leading professional beauty supplies company achieves a 300% increase in in-store visits with Basis Technologies

Beauty Retailer Goes Digital to Drive In-Store Visits

a leading professional beauty suppliers company with more than 5,000 stores worldwide needed to drive offline sales and increase in-store traffic while being able to track in-store lift and sales, reach new and existing customers, and report on multiple KPIs. They engaged Basis Technologies and its Basis platform and media strategy & activation team to run a national digital campaign.

Basis Technologies used cross-platform partnerships, first-party data and look-alike modeling, cross-channel retargeting, retargeting/sales pixels, and custom dashboards to monitor and optimize performance; the campaign produced a +300% increase in in-store visits, a 1.54% click-through rate, and about $0.75 cost-per-click while enabling real-time sales optimization and clearer measurement of offline impact.