Case Study: a leading premium cosmetics brand achieves 3X ROAS and $2M+ revenue with Basis Technologies

Basis Technologies Helps Cosmetics Brand Maximize Their Video Advertising Impact

A leading premium cosmetics brand engaged Basis Technologies to increase year-over-year return on ad spend for a 10-month campaign promoting seven product lines, including a limited-edition item. The campaign was planned and launched before COVID-19 with goals set on 2019 consumer behavior, creating the challenge of meeting ROAS targets in a changing market.

Basis Technologies recommended and implemented video and animated creative, customizing assets per placement to use full-screen Stories real estate and adjusting text fields on other placements to avoid truncation. The campaign generated more than 31,000 purchases, over $2 million in revenue, and achieved a 3X ROAS overall, with video ads delivering three times the ROAS of the previous year.