Case Study: a leading banking application achieves 130% increase in applications and 37% reduction in CPA with Basis Technologies

Basis Technologies Drives New Banking Accounts

Basis Technologies partnered with a leading banking application that needed to drive new account applications by 25% and improve cost per acquisition by 27% year-over-year while facing a limited budget, a saturated market, and pressure from national financial institutions.

Basis Technologies’ media activation and strategy team analyzed historical campaign performance, used first-party data, PMP deals, cross-channel and search tactics, and aligned digital with traditional channels to build behavior-based target audiences and enable programmatic buying; the effort produced a 130% increase in applications and a 37% reduction in CPA, exceeding the client’s goals.