Case Study: a leading athletic apparel brand achieves $5.3M in campaign-driven revenue and 10.6x ROAS with Basis Technologies

An Athletic Apparel Brand Increases Sales by Expanding its Digital Media Reach

A leading athletic apparel brand that built a cult following on Instagram was hesitant to advertise outside Facebook/Instagram and between collection launches, which limited audience growth and e-commerce sales. They engaged Basis Technologies for managed services to expand their digital media reach and improve return on ad spend.

Basis Technologies implemented an always-on, multi-channel strategy combining programmatic, paid social and paid search, expanding the brand’s reach and customer base. The campaign delivered 51.4 million impressions, $5.3M in campaign-driven revenue and a $10.60 return on ad spend, while increasing revenue and ROAS with each new collection launch.