Case Study: Pizza Hut Franchise achieves digital advertising adoption and improved ROAS with Basis Technologies

A Trusted Partnership That Drives Digital Media Forward

Pizza Hut Franchise engaged Basis Technologies to help bring its field of franchise marketing managers up to speed on digital media. The franchises had historically relied on traditional local channels like radio and print, so Basis Technologies’ media strategy and activation team and its Basis software were brought in to provide digital media planning and activation support and to build trust with the local marketers.

Basis Technologies provided local media expertise, customized campaigns, ongoing education and franchise support to drive efficiency in cost per order and improve return on ad spend. As a result Basis Technologies became the only digital partner promoted to the franchise marketing team, maintaining an eight-year relationship and reaching 75% of total franchise partnerships while delivering measurable improvements in campaign efficiency.

Pizza Hut Franchise