Case Study: Volcom achieves a refreshed direct-to-consumer eCommerce experience with BASIC/DEPT®

Volcom launches a new eCommerce experience with BASIC/DEPT®

Volcom, a lifestyle brand rooted in Southern California's surf and skate scene, faced a challenge due to declining wholesale and retail opportunities, necessitating a stronger direct-to-consumer focus to expand its reach. To address this, they partnered with vendor BASIC/DEPT® for an eCommerce website redesign and experience strategy.

BASIC/DEPT® implemented a revamped design system and shopping experience focused on Volcom's creative heritage. The solution included a responsive website with a visual, lifestyle-focused user journey, new photography standards, and a blend of content and commerce. This digital transformation overhauled their direct-to-consumer and branding efforts, helping to inspire a broader audience and build an emotional connection with a new generation of fans.

Volcom