Case Study: Vizio achieves a more immersive, shoppable entertainment experience with BASIC

Vizio launches a flexible modular ecommerce experience in 20+ years of entertainment with BASIC

The customer Vizio, a maker of high-quality affordable entertainment products, faced a challenge where its website did not reflect its brand ethos and lacked eCommerce functionality. The vendor BASIC was engaged to provide a digital strategy encompassing branding, platform, and website design to modernize the experience and enable direct sales.

The solution implemented by BASIC involved a complete redesign focused on immersive, sensory storytelling and a flexible modular system built with React and Storybook. This allowed Vizio to seamlessly implement the new components into their own framework. The result was a more elevated and inviting site that better showcased products, making it easier for visitors to compare models and build confidence to purchase.

Vizio