Case Study: The Webby Awards builds a stronger digital product and research platform with BASIC

The Webby Awards builds a new digital product strategy with BASIC using 17 years of data

BASIC helped The Webby Awards, the leading international award for digital excellence, transition from a traditional award show to a useful online product. The challenge was that the platform, housing 17 years of winner data across thousands of categories, had become outdated and lacked the utility needed to serve as a research and inspiration tool for its global audience.

The vendor, BASIC, delivered a complete platform overhaul, establishing a new digital product strategy and user experience. They developed a scalable design system, reimagined the site architecture for better discovery, and introduced features like advanced filtering and user accounts. This transformed the site into a robust research tool, unlocking new revenue opportunities and providing greater value to users, as noted by press coverage from outlets like TechCrunch and ADWEEK.

The Webby Awards