Case Study: Riot Games achieves a cohesive, modern digital brand experience with BASIC/DEPT®

Riot Games builds a modular website with BASIC

The customer, Riot Games, faced challenges with its brand equity, as players lacked familiarity with the company itself compared to its flagship game, League of Legends. Their outdated corporate website had a non-responsive design, technical issues, and inconsistent content, which failed to reflect the brand's vibrant culture. The vendor BASIC was engaged to address these digital strategy and design needs.

BASIC developed a new digital strategy and cohesive design language to articulate the Riot Games narrative, creating a flexible and responsive website framework. The solution included a centralized content hub and dedicated career pages, all designed to build brand equity and deeper global connections with fans and potential employees. The vendor successfully delivered a platform that conveys the legitimacy and maturity of the Riot Games brand.

Riot Games