Case Study: Rad Power Bikes boosts conversion with BASIC's sustainability-powered eCommerce experience

Rad Power Bikes boosts conversion 14% with BASIC

Rad Power Bikes, a direct-to-consumer electric bike company, faced the challenge of an outdated online presence that did not match the quality and ethos of its products. Their existing website failed to visually represent their brand as environmental revolutionaries and offered no digital tools to help customers customize a bike, relying instead on word-of-mouth and in-person sales. They partnered with vendor BASIC to overhaul their eCommerce experience to better reflect their sustainability-powered vision and make the complex process of customizing an electric bike more engaging and palatable.

BASIC designed and implemented a new website focused on a highly personalized shopping experience. The solution included a custom bike builder tool that allowed users to visualize and personalize their own frame, a unique checkout flow, and product education that showcased the bikes in real-life scenarios. This approach made the brand's ethos more tangible and the product more discernible. As a result, BASIC helped Rad Power Bikes achieve a 14% increase in conversion and a 4x increase in purchase likelihood after using the customizer tool.

Rad Power Bikes