Case Study: Patagonia boosts mobile revenue with BASIC’s mission-driven eCommerce experience

Patagonia boosts mobile revenue 25% with BASIC

The outdoor apparel retailer Patagonia needed to redesign its eCommerce platform to better reflect its mission-driven brand and seamlessly integrate its extensive product library with its sustainability-focused content. They partnered with the agency BASIC to create a unified digital experience that could serve as both a shopping destination and a hub for brand storytelling and environmental activism.

BASIC implemented a comprehensive digital strategy and design system, prioritizing mobile and creating a cohesive user experience that wove product and purpose together. Key solutions included a new navigation and filtering system, product education features, and the strategic redesign of initiatives like The Footprint Chronicles. This work led to a 25% increase in mobile revenue and the site was recognized as a leader in its category.

Patagonia