Case Study: Ocean Spray creates a dynamic brand storytelling hub with BASIC/DEPT®

Ocean Spray launches a dynamic digital hub with BASIC, featuring 50/50 modular layouts

Ocean Spray, a well-known food and beverage company, faced the challenge of connecting with consumers on a deeper level beyond their product. They needed to showcase the stories behind their brand, including their co-op structure and family farmers, to drive exploration and inspiration. They partnered with the vendor BASIC to redesign their website into a more dynamic digital hub.

BASIC implemented a comprehensive solution involving digital strategy, copywriting, and a Contentful-based website design. They created a flexible, modular system for easy content updates, emphasized storytelling to highlight the farmers and cranberry fans, and built powerful filtering for recipes and products. The result was a vibrant, accessible, and engaging platform that repositioned the cranberry as an everyday essential and fostered a loyal community. BASIC successfully transformed the site into a living tool for brand education and discovery.

Ocean Spray