Case Study: Ocean Spray creates a dynamic storytelling hub with BASIC

Ocean Spray launches a dynamic digital hub with BASIC

Ocean Spray, a well-known cranberry juice brand, faced the challenge of connecting consumers with the deeper stories behind its co-op structure, family farmers, and products beyond just the beverage itself. They partnered with the vendor BASIC to transform their website into a tool for education and brand discovery.

BASIC implemented a solution that included a flexible, modular design system built with Contentful for easy content management, dynamic filters for recipes and products, and a focus on playful storytelling and inclusivity. The result was a vibrant digital hub that successfully repositioned the brand, fostered a loyal community, and empowered users to explore the world of cranberries. The Ocean Spray team praised BASIC for feeling like a true extension of their own team.

Ocean Spray