Case Study: Nixon achieves global eCommerce growth with BASIC

Nixon boosts conversion rate 85% with BASIC

Nixon, a lifestyle accessory brand known for bridging surf culture and premium fashion, faced the challenge of evolving from its Californian niche into a global fashion company. To support this transition under new leadership, Nixon engaged the vendor BASIC to assist in globalizing their web experience with a new eCommerce platform.

BASIC strategized and designed a fully responsive eCommerce experience to broaden Nixon's audience. The solution included intuitive user interactions, improved product discovery paths, story-led product pages, and enhanced shopping utilities. This approach resulted in an 85% increase in conversion rate, a 50% increase in page views, and a 10% increase in average order value for Nixon.

Nixon