Case Study: KFC achieves record Mother’s Day sales with BASIC’s Kentucky Fried Buckquet campaign

KFC sells out Mother’s Day Buckquets in under 9 hours with BASIC

The fast food brand KFC challenged their long-time vendor, BASIC, to develop and execute their biggest campaign of the year for Mother’s Day. The client needed support and strategic direction to create a unique offering that would drive sales and awareness amidst significant operational complexities and a tight, two-month timeline.

BASIC developed the "Kentucky Fried Buckquet," a DIY kit combining flowers and fried chicken. The solution included customer experience strategy, campaign development, and ecommerce integration. This campaign resulted in KFC's strongest digital Mother’s Day ever, with the Buckquets selling out in under nine hours. The effort generated 1.8 billion earned media impressions and drove a 15% lift in traffic.

KFC