Case Study: KFC achieves digital sales growth and 13% same-store sales increase with BASIC

KFC boosts same-store sales 13% with BASIC

KFC faced the challenge of a purely transactional digital presence, as consumer expectations shifted toward convenience and personalization. With quick-service dining rapidly moving online, KFC partnered with BASIC/DEPT® to transform their digital ordering platform and bring their iconic brand's southern hospitality into the digital age.

BASIC/DEPT® provided a full creative and technology solution, overhauling KFC's website and building a new mobile app. They infused the Colonel's brand personality into a scalable design system and added features like order customization and progress tracking. This digital transformation contributed to a 13% increase in same-store sales over two years and drove significant digital sales growth for KFC.

KFC