Case Study: Hidden Valley boosts recipe engagement and personalization with BASIC

Hidden Valley boosts recipe engagement 60% with BASIC

Hidden Valley, the producer of the original ranch dressing, wanted to better connect with its passionate online fan community. They engaged the vendor BASIC to redesign their website to aid discovery and reflect the brand's quirky personality.

BASIC created a new website focusing on craveable digital experiences, prioritizing recipe engagement and personalization. They rebuilt the technology stack to unify integrations and enable a community-centered shopping platform. The results included a 60% increase in recipe engagement and a 70% rise in personalized page views.

Hidden Valley