Case Study: Furrion achieves 132% online revenue growth with BASIC

Furrion boosts online revenue 132% with BASIC

Furrion, an outdoor electronics company, aimed to evolve from a B2B to a B2C brand. They approached the vendor BASIC to help them transform their brand through a new direct-to-consumer eCommerce website that would define a new strategy, messaging framework, and visual identity.

BASIC designed and built a new eCommerce flagship site for Furrion with a focus on rich visuals, product storytelling, and an intuitive system for configuring complex products. This solution led to a 132% increase in online revenue for the customer.

Furrion