Case Study: Design Within Reach creates a personalized eCommerce experience with BASIC

Design Within Reach boosts eCommerce revenue 300% with BASIC

Design Within Reach, a premier furniture retailer, faced the challenge of a commoditized online market where consumers saw less value. They sought to create a digital experience that merged utility, thoughtful design, and inspiration to help customers curate their homes. The vendor BASIC was engaged to reposition the brand with a contemporary eCommerce storefront.

BASIC's solution was to reposition DWR's offering as a service, creating a personalized digital showroom that acted as a concierge. They implemented a new design system, content strategy, and eCommerce utilities like augmented reality and intelligent search. The results included a 300% year-over-year increase in eCommerce revenue, a 2x increase in transactions, a 38% increase in conversion, and a 10% increase in average order value.

Design Within Reach