Case Study: Chrome Industries boosts mobile revenue and conversions with BASIC eCommerce redesign

Chrome Industries boosts mobile revenue 62% with BASIC

Chrome Industries, a maker of durable city-ready gear, faced the challenge of transforming its web and mobile platforms to capture the attention of the modern commuter with a hyper-personalized shopping experience. Partnering with vendor BASIC, the project involved a comprehensive eCommerce redesign built on Commerce Cloud to help expand its audience and cement its digital legacy.

BASIC led the strategy and redesign, focusing on brand storytelling and personalized merchandising to deepen Chrome's connection with consumers. The solution included a streamlined navigation framework and utility-rooted product pages. This approach drove significant results, including a 62% increase in mobile revenue, a 30% increase in mobile conversions, and a 16% increase in overall revenue.

Chrome Industries